At present, the public, recipient of information and consumer of goods and services migrates from the traditional to the online media a growing number of them appealing to specialized sites and even mobile devices to access the news anywhere anytime. The rapid adoption of new technologies affects and even transforms production, distribution and consumption but one need to act objectively, not subjectively to optimize the online channels and decisions should rely on the key performance indicators. In the process of adapting to these market changes, the marketers now have the opportunity to reach an entirely different target by means of the online services and mobile devices.