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At a time when companies are slowing down investment and generally trying to make as safe from crisis, there are exceptions. For some businesses just crisis is an opportune time to expand, franchise now becoming the preferred alternative for many entrepreneurs, representing the ideal mechanism for development and how expensive a solution to opening up their own units.

The purpose of this article is to examine the effects of economic crisis on the European market and prospects for recovery affranchise of this type of business. This analysis will take as its starting point some of the reports issued by the European Franchise Federation (EFF), Romanian Association for Franchise (ARF) and consulting firm Pricewaterhouse Coopers International Limited (PwCIL) - Franchise Business Outlook Report.

The results drawn from this analysis envisage a modest increase in the franchise market in the coming years, which is positive for the entire economy.