Extinderea importantei publicitatii in spatiul virtual
Autor (i): Conf. univ. dr. Cristian Morozan
Cuvinte cheie: Internet, advertising, multimedia, business, public-relations.
Abstract:
As an universal mean of communication – with the e-mail services, data transmission, audio (radio and TV), still and moving images - Internet concentrate all the characteristics of the traditional media. Therefore, it was quickly adopted as an advertising support. More, it provides - unlike traditional media - two-way communication: from one to one and from one to several.
As an universal mean of communication – with the e-mail services, data transmission, audio (radio and TV), still and moving images - Internet concentrate all the characteristics of the traditional media. Therefore, it was quickly adopted as an advertising support. More, it provides - unlike traditional media - two-way communication: from one to one and from one to several.
Articol: Fisier PDF
Copyright © UNIVERSITATEA CONSTANTIN BRANCOVEANU. Toate drepturile rezervate.