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In an ever changing economy, a firm's competitiveness is an essential issue for a successful business. Increasing competitiveness by raising the visibility is one of the steps that any business can use.

A good communication for the transmission of relevant information about the company and the products or services is important in the current period. Starting from this goal, we determined the average mix that leads to maximizing audience, using the  Solver module of the Excel spreadsheet program. Using this module offers the possibility of determining the optimal combination of variants of promotion according to the restrictions set by the company.