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Business models basically represent the way in which a company conducts its business activity and incorporates all the elements involved in such a manner so that it can function properly. It is of utmost importance to comprehend the business configuration because the way in which a company functions and acts from the economic point of view has repercussions throughout the market and can be easily observed by looking at its quantification modality through the revenue stream. Flexibility represents one of the most important features a company should possess within the current economic environment which is somehow turbulent. This feature is usually the differentiator between companies in being first on the market, thus allowing to easily seize higher market shares or even to create new markets – blue oceans. The manner in which a company economically responds or reacts to change is not linked only to employees, turnover, connections (networks, good relationships to various entities, and so on) but to the business model itself. Given all these, E-commerce represents one of the business models which amplify the competitiveness of a company.

The purpose of our work is to enhance the importance of the business models in E-commerce within the current business environment and the advantage it gives to companies in terms of competitiveness to some companies which do not embrace such a connection between the traditional business models and E-commerce. Our research is based on an analysis of the literature.