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The fast technological progress has favored the perfect synchronization of the new technologies with the major socio-economic trends, which has determined the use of the New Information and Communications Technologies (NICT), as a real strategic challenge, by certain companies, whereas others considered them only investments in technology.

According to the specialized literature, four groups of variables were identified, highlighting the strategic character of NICT, namely: the context of the company (sector, size and dispersion), the managerial context (form of leadership, structure and strategy), the cultural context (culture of the company) and environmental context (competition level and environmental uncertainty).