"SECRETS" OF THE CREATIVE MANAGERIAL ACT FOR SUSTAINABLE BUSINESS

 
Autor (i): Mihaela, Radu
 
JEL: O320
 
Cuvinte cheie: sustainable business, integrated management, creativity, innovation.
 
Abstract:

Starting from the challenge to configure the robot portrait of the creative manager, I have tried to identify the so-called “secrets” of the successful managerial act. As the expressed vision stops at the time range of 40-50 years, perhaps to allow the young people to verify their ideas, I have extracted the force ideas, respectively the qualities of the manager of the future: the new smart technologies will influence the way business will work, this is why one quality will be the machine-manager, the more and more necessary creativity will demand the creative manager, the need for direct communication will simplify the flow chart, demanding “flattened” structures, etc.  

The preliminary results, synthesized from my personal scientific research, after applying a Questionnaire among top managers, selected into a conclusive sample, place creativity on the first position among the qualities of a manager of the future, “at a tie” with integrity, remotely followed by ... intelligence and, even more remotely, by the study level, etc., and these constitute the object of my communication; the conclusions have an interesting impact among the current managers.

The “desecretization” of the components of the successful managerial act may make our business truly sustainable
 
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