COMPLEX MARKET ANALYSIS MODEL BASED ON COMPLEX SYSTEM OF STRATEGIC DECISION NEEDS FOR BUSINESS COMPANY
Autor (i): Neamtu, Liviu Neamtu, Adina Claudia
JEL: L19, M10, M30
Cuvinte cheie: decision, strategy, market, analysis, system
Abstract:
The strategic decision system used inside the company consists of a set of decisions about the market position, the structure of their offer, business behavior and coordinating operations. In the management practice, in order to create a competitive strategic system of business, for each level of decision will be used those strategic combinations and alternatives that are consistent with the company's interests and possibilities and with current conditions each market. For it there is continuous process consisting of analysis in various aspects of the market based on its size and continuing with structure, sensitivity and its dynamics, a process that allow having enough data to determine business objectives, specify options for actions and establish implementing measures. Through this study we analyze a correlation between the needs of business decision on several levels and aspects of characterizing a market so as to be made a correct substantiation in strategic decision. At the same time with utilitarian identification for each type of business market analysis we propose a concise analysis model that is easy to deploy for companies that do not have marketing departments and market studies very extensive.
The strategic decision system used inside the company consists of a set of decisions about the market position, the structure of their offer, business behavior and coordinating operations. In the management practice, in order to create a competitive strategic system of business, for each level of decision will be used those strategic combinations and alternatives that are consistent with the company's interests and possibilities and with current conditions each market. For it there is continuous process consisting of analysis in various aspects of the market based on its size and continuing with structure, sensitivity and its dynamics, a process that allow having enough data to determine business objectives, specify options for actions and establish implementing measures. Through this study we analyze a correlation between the needs of business decision on several levels and aspects of characterizing a market so as to be made a correct substantiation in strategic decision. At the same time with utilitarian identification for each type of business market analysis we propose a concise analysis model that is easy to deploy for companies that do not have marketing departments and market studies very extensive.
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