STRATEGIC ALLIANCES: THE CASE OF RENAULT-NISSAN
Autor (i): Sorin-George Toma, Cătălin Grădinaru
JEL: L1, M1
Cuvinte cheie: strategic alliance, Renault, Nissan, automotive industry, company
Abstract:
In the last decades the automotive industry has witnessed profound transformations all over the world. On the one hand, the markets have become increasingly fragmented and the main producers have tried to be present in every major geographical area. On the other hand, the manufacturing methods have continuously evolved in order to meet the changing demands of consumers. The fierce competition has led to the concentration of the automotive industry as several mergers, acquisitions and alliances have emerged. Collaboration between automotive producers has become a fashion. The Renault-Nissan Alliance was created in 1999. For the first time in the automotive history a French car company gained a major interest in a Japanese car company. The aims of our paper are to carry out a review of the definition of a strategic alliance, to present the history of the Renault-Nissan Alliance and to briefly analyze its strategy. Our research is based on a literature review
In the last decades the automotive industry has witnessed profound transformations all over the world. On the one hand, the markets have become increasingly fragmented and the main producers have tried to be present in every major geographical area. On the other hand, the manufacturing methods have continuously evolved in order to meet the changing demands of consumers. The fierce competition has led to the concentration of the automotive industry as several mergers, acquisitions and alliances have emerged. Collaboration between automotive producers has become a fashion. The Renault-Nissan Alliance was created in 1999. For the first time in the automotive history a French car company gained a major interest in a Japanese car company. The aims of our paper are to carry out a review of the definition of a strategic alliance, to present the history of the Renault-Nissan Alliance and to briefly analyze its strategy. Our research is based on a literature review
Articol: Fisier PDF
Copyright © UNIVERSITATEA CONSTANTIN BRANCOVEANU. Toate drepturile rezervate.