STRATEGIC BUSINESS APPROACH. OR HOW BIG? AND WHAT FORM?
Autor (i): Neamtu, Liviu Neamtu, Adina Claudia
JEL: L19, M10, M30
Cuvinte cheie: approaches, strategy, vision, market, system
Abstract:
The concept of strategic approach is a concept that has systematic eluded from literature so far. Or at least it was integrated into the concept of strategy as part of the decision regarding the increase, maintenance or reduction of business activity in the market and firm size. Through this study we try to establish what is and is not the strategic approach in order to differentiate the two concepts, the strategy and the strategic approach, based on different decision needs inside the business company. As a strategic decision, the strategic approach must be positioned as the first strategic move of the company before taking any decision on portfolio strategy and business behavior. From this point of view the company will have to develop a coherent and integrative vision on the businesses they will run on medium and long term with the purpose to establish an identity on the market and folding on manifested needs in the consumption. The paper also proposes a model for the development of strategic business approach in relation to the specifics of the market in terms of its current or estimated size and to forms under which consumption occurs.
The concept of strategic approach is a concept that has systematic eluded from literature so far. Or at least it was integrated into the concept of strategy as part of the decision regarding the increase, maintenance or reduction of business activity in the market and firm size. Through this study we try to establish what is and is not the strategic approach in order to differentiate the two concepts, the strategy and the strategic approach, based on different decision needs inside the business company. As a strategic decision, the strategic approach must be positioned as the first strategic move of the company before taking any decision on portfolio strategy and business behavior. From this point of view the company will have to develop a coherent and integrative vision on the businesses they will run on medium and long term with the purpose to establish an identity on the market and folding on manifested needs in the consumption. The paper also proposes a model for the development of strategic business approach in relation to the specifics of the market in terms of its current or estimated size and to forms under which consumption occurs.
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