CORPORATE COMMUNICATION ? PART OF THE STRATEGIC MANAGEMENT
Autor (i): Mihai, Roxana-Lucia Mihai, Cătălin-Georgian
JEL: D83, M14, L1
Cuvinte cheie: strategic management, corporative communication, public relations, organizational environment, strategic communication
Abstract:
The evolution of the global economy, due to the many changes and crises that engulfed countries from all over globe, undertakes both organizations managers and leaders of major world powers, to devise new strategies for effective communication. Global information environment is increasingly driven by information and communication technologies development of increasingly advanced. Public relations professionals, marketing staff, strategic planning managers and even government agencies have come to a common conclusion on clarifying the concept of strategic communication. Corporate communications function becomes relevant in strategic management process by ensuring the link between the key strategic issues facing the management of organizations. Corporate communication strategy is considered to be the result of a process of strategic thinking top communicators and managers responsible for making strategic decisions regarding the identification, management and strategic stakeholder communication. Effective communication strategies usually give good results in the short term but for the long-term strategic objectives required patience, perseverance and building coherent messages, consistent with actions.
The evolution of the global economy, due to the many changes and crises that engulfed countries from all over globe, undertakes both organizations managers and leaders of major world powers, to devise new strategies for effective communication. Global information environment is increasingly driven by information and communication technologies development of increasingly advanced. Public relations professionals, marketing staff, strategic planning managers and even government agencies have come to a common conclusion on clarifying the concept of strategic communication. Corporate communications function becomes relevant in strategic management process by ensuring the link between the key strategic issues facing the management of organizations. Corporate communication strategy is considered to be the result of a process of strategic thinking top communicators and managers responsible for making strategic decisions regarding the identification, management and strategic stakeholder communication. Effective communication strategies usually give good results in the short term but for the long-term strategic objectives required patience, perseverance and building coherent messages, consistent with actions.
Articol: Fisier PDF
Copyright © UNIVERSITATEA CONSTANTIN BRANCOVEANU. Toate drepturile rezervate.