CITY MARKETING: CONCEPTS AND PRACTICE IN ROMANIA
Autor (i): Mihaela, Asandei Andreea-Daniela, Gangone
JEL: M31, M38, H83
Cuvinte cheie: city marketing, economic and social crisis, competitiveness, urban management
Abstract:
Starting from the idea that cities have become the engines of European economic regions and that the EU is currently faced with challenges imposed by globalization, the international crisis and migration, we believe that city marketing can be a tool for implementing urban policies in European urban areas. The purpose of this paper is to address the competitiveness of cities in the current context of economic and social development, highlighting the aspects of competitiveness and the necessity of competition between cities by permanently increasing the demand for goods and public services, and by reorienting the attitudes of local authorities from administration to management and city marketing.
Starting from the idea that cities have become the engines of European economic regions and that the EU is currently faced with challenges imposed by globalization, the international crisis and migration, we believe that city marketing can be a tool for implementing urban policies in European urban areas. The purpose of this paper is to address the competitiveness of cities in the current context of economic and social development, highlighting the aspects of competitiveness and the necessity of competition between cities by permanently increasing the demand for goods and public services, and by reorienting the attitudes of local authorities from administration to management and city marketing.
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