ROMANIAN BANKS AND DIGITAL TRANSFORMATION
Autor (i): Marius, Gust
JEL: G21
Cuvinte cheie: digitization, bank, card, bank machines
Abstract:
Digitization and digital transformation radically changes society, business, and models, and financial operations seem to know the most important remodeling. Hence, the concerns of banks and their efforts towards digital transformation. Banks that have advanced positions on the digital transformation line have clear strategies, offer interfaces that shape the bank's profile rather than impose uniformity on the client. The Romanian banks, analyzed by their actions, appear to be easily offset in time, disadvantaged not only by their inertia due to the 90% share in the Romanian financial market, but also by the Romanian client profile. The Romanian uses the card because he received it from work, frequently for cash withdrawals and rarely or sporadically for shopping. Banks are the ones who have stimulated using cards, imposing costs and other negative barriers, so the customers have to use the card.
Digitization and digital transformation radically changes society, business, and models, and financial operations seem to know the most important remodeling. Hence, the concerns of banks and their efforts towards digital transformation. Banks that have advanced positions on the digital transformation line have clear strategies, offer interfaces that shape the bank's profile rather than impose uniformity on the client. The Romanian banks, analyzed by their actions, appear to be easily offset in time, disadvantaged not only by their inertia due to the 90% share in the Romanian financial market, but also by the Romanian client profile. The Romanian uses the card because he received it from work, frequently for cash withdrawals and rarely or sporadically for shopping. Banks are the ones who have stimulated using cards, imposing costs and other negative barriers, so the customers have to use the card.
Articol: Fisier PDF
Copyright © UNIVERSITATEA CONSTANTIN BRANCOVEANU. Toate drepturile rezervate.