The marketing strategies developed by the management structures are an important component in the elaboration and substantiation of the marketing plan. Conceived in forecasts, they sharpen the action lines of each enterprise, their contribution often depending on the effectiveness of the interface with the over-systems to which it belongs, the extent to which they maintain and amplify their respective occupied market segment, the profitability obtained. In the marketing plan, marketing strategies are the core of the strategic management process and contain some defining features: they are based on an appreciable amount of aggregate information, they are subordinated to the objectives set, they are interchangeable with objectives, they define the major directions in which the enterprise concentrates its future activity and do not mark the beginning of their transposition into fact, are the basis for the elaboration of strategic plans, require the existence of strategic feed-back in order to obtain the competitive advantage. They target the market strategy according to its specificity and the strategies corresponding to the elements of the marketing mix: product, price, distribution and promotion.