TOURIST SUPPLY - COMPONENT OF THE TOURIST MARKET
Autor (i): Adrian, Serban-Comanescu
JEL: A1
Cuvinte cheie: marketing, strategies, tourism, tourism growth
Abstract:
The market, an essential element of any economic activity, has a fundamental role in regulating the economic mechanism, in achieving its equilibrium and in its proper conduct, and verifies in the final process the extent to which the various activities are in line with the real needs of society. Globally, the market becomes a barometer for assessing the coordinates of the evolution of any activity, and knowledge of the characteristics and understanding of the functioning of the market is the basis for accurate information on future achievements and chances.