FINANCIAL EFFECTS DUE TO PERCEPTION RISK ON THE JOURNEY INTENTIONS DURING CRISIS IN ROMANIA
Autor (i): Ion Gr. Ionescu
JEL: G40
Cuvinte cheie: social risk, travel experience, marketing, travel services, risk perception
Abstract:
This study was conducted in November 2008 and it examined the relationship, between perceived risk and travel intentions, among young residents in the Constantza city area during the period of crisis. The study found that intentions to take a pleasure trip in the next 12 months (at the time of the survey) were related to safety concerns, perceived social risk, travel experience and money income. Data for this study were obtained through a survey of households in the Constantza city area. Travel intention, the dependent variable, was measured by asking respondents if they intended to take a pleasure trip in the next 12 months. A set of risks, like financial risk, health risk, physical risk, crime risk, terrorism risk, social risk, psychological risk and risk of natural disasters, was introduced as independent variable. Examining risk perceptions, risk factors and variables, travel experience emerged as the most significant predictor of travel intentions and suggests that past experience might override one’s perception of risk. Results from the study hold potential for better understanding risk perceptions and their impact on travel behavior and on the marketing of travel services, during periods of uncertainty as during crisis
This study was conducted in November 2008 and it examined the relationship, between perceived risk and travel intentions, among young residents in the Constantza city area during the period of crisis. The study found that intentions to take a pleasure trip in the next 12 months (at the time of the survey) were related to safety concerns, perceived social risk, travel experience and money income. Data for this study were obtained through a survey of households in the Constantza city area. Travel intention, the dependent variable, was measured by asking respondents if they intended to take a pleasure trip in the next 12 months. A set of risks, like financial risk, health risk, physical risk, crime risk, terrorism risk, social risk, psychological risk and risk of natural disasters, was introduced as independent variable. Examining risk perceptions, risk factors and variables, travel experience emerged as the most significant predictor of travel intentions and suggests that past experience might override one’s perception of risk. Results from the study hold potential for better understanding risk perceptions and their impact on travel behavior and on the marketing of travel services, during periods of uncertainty as during crisis
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