APPROACH AT A REGIONAL LEVEL TO THE TOURISM SERVICES DEVELOPMENT
Autor (i): Dăneci-Pătrău Daniel
JEL: Z3
Cuvinte cheie: tourism services, management, strategy
Abstract:
Tourism is a sector of high importance, particularly considering its contribution to employment. The
tourism industry is usually one of the most dynamic sectors of the economy, the services of this area involve
several activities with contributions to other important economic segments. Tourism is an economic activity that
has impacted the contemporary age, its spectacular dynamics representing a distinguishing feature, especially in
the economic and social context of the last few decades. The purpose of this work highlights the assessment of
tourism services development particularity in the Bukovina region, Suceava County. The research of the tourism
services organization corresponds to a strong axis composed of the commercial policy and strategies developed
by any enterprise. This research tends to mobilize many means and energies within tourism industry as the direct
contact with the clientele, the services intangibility and customization are the major characteristics of this field.