INSURANCE MARKET ANALYSIS DURING THE PANDEMIC
Autor (i): Adriana, Năstase (Dumitrache)1
JEL: G22
Cuvinte cheie: insurance, performance, motivation
Abstract:
The social and global context involves many structural and funcţional changes, and the task of the
insurance market involves unprecedented changes and becomes very difficult. The paper is based on research of
statistical data resulting from national reports on the evolution of the insurance market in the last 5 years,
information collected based on additional reports, completed based on accounting and technical-operational
records, submitted by insurance companies. The results of the analysis highlight the fact that the evolution and
structural changes of the insurance demand are subject to the socio-economic conditions of the reference period
strongly influenced by the pandemic, but also to the legislative conditions, legal and fnancial facilities, and
interest in promoting various forms of insurance, both on the part of the insurance company and the insured.
Among the recommendations of this paper is the fact that insurance organizations in Romania must embrace
change in Europe in general and in Romanian in particular, and take the opportunity to guide their employees to
performance by putting them first.