APPROACHING THE STRATEGY OF ORGANIZATIONS FROM A PERSPECTIVE OF SUSTAINABLE DEVELOPMENT

 
Autor (i): Mădălina Albu1
 
JEL: Q01, L1, O10
 
Cuvinte cheie: sustenable development, company strategy, business.
 
Abstract:
Approaching the development strategy of an organization from the perspective of sustainable development is manifested by running the business responsibly, efficiently and innovatively. Creating long-term value for the organization and for stakeholders must be done while respecting the environment, supporting the communities in which the organization operates and contributing to the achievement of the UN Sustainable Development Goals. Based on these considerations, this paper is a plea to integrate the basic concepts of sustainable development into the development strategy of organizations. The role of the approached case study is to justify the theoretical aspects by presenting the way in which companies approach sustainable development strategies. The preparation of sustainability reports and their public presentation justify the companies' concerns for the sustainable approach of the entire activity. The example for OMV Petrom justifies what has been said. 
 
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