THE RISK MAPPING USING CLUSTER ANALYSIS WITHIN PANDEMIC CONTEXT: EMPIRICAL EVIDENCE FROM ROMANIA
Autor (i): Diaconu Mihaela1 Duțu Amalia Viorica2
JEL: O47, M21, M51
Cuvinte cheie: crisis, individual risk perception, risk mapping, human behavior
Abstract:
During the last two years the entire world faced the worst crisis in its modern history. During the recent
history, different crisis hit different regions and affected different aspects of people life (economic, social,
political, terrorist and public health). Moreover, the future comes along with many challenges and different
potential crisis (energetic, economic, migration, food etc.). Thus, understanding the crisis dynamic and how risk
exposure is connected to human behavioral shift become more and more important for market mood
understanding and business strategies adoption. Thus, the present study propose was to display an individual
risk perception measurement model, considering risk probability, risk consequences and risk exposure
controllability. Also, risk mapping using Cluster analysis was developed using individual risk perception and
individual risk aversion using empirical data collected in the first stage of the pandemic.