THE SWOT ANALYSIS OF COMMUNITY-BASED ENTERPRENEURSHIP DEVELOPMENT IN VIETNAM
Autor (i): Khanh Hung DOAN
JEL: M10, H70
Cuvinte cheie: SWOT, community, entrepreneurship, community-based enterpreneurship, Vietnam
Abstract:
Alongside the economic development of countries in recent years, the role of enterprises and
entrepreneurs is increasingly important. More specifically, enterprises and entrepreneurs are identified as
driving forces in local development. Among them, community-based enterprises emerged as a phenomenon in
promoting and supporting community and region development. These community-based enterprises actively
support communities in terms of economic, cultural, social, and environmental benefits of the local community.
It does not just benefit individuals. These are the distinguishing features of community-based entrepreneurship.
The article aims to understand the community-based entrepreneurship's components and outstanding
characteristics in Vietnam by the SWOT analysis method. In particular, Vietnam is a country with a culture with
community characteristics. Besides, the study also proposes some strategies to develop community-based
entrepreneurship based form the SWOT analysis results. The results of the research are a remarkable reference
that promotes research on community-based entrepreneurship