COMMUNICATION MANAGEMENT IN PUBLIC INSTITUTIONS
Autor (i): Liliana ? Victoria Gherman
JEL: D83
Cuvinte cheie: management, communication, public institution, information, modern means of communication
Abstract:
Communication is considered a valuable tool for obtaining high performance within an organization. In
public institutions, the specialists in communication represent the strategic counsellors of the top management.
The managerial communication should focus on the interpersonal communication in the institutional
framework. In this way, communication must support the achievement of the institution’s mission.
An efficient communication process is determined by knowing the institutions activities, the system of
decision making and receiving the feedback.
Communication, as the function of the modern management, must ensure the adequate circulation of the
information inside the institution, but also in the external context by using the modern means of communication.
Communication is considered a valuable tool for obtaining high performance within an organization. In
public institutions, the specialists in communication represent the strategic counsellors of the top management.
The managerial communication should focus on the interpersonal communication in the institutional
framework. In this way, communication must support the achievement of the institution’s mission.
An efficient communication process is determined by knowing the institutions activities, the system of
decision making and receiving the feedback.
Communication, as the function of the modern management, must ensure the adequate circulation of the
information inside the institution, but also in the external context by using the modern means of communication.
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