ANALYSIS OF THE MARKETING ENVIRONMENT IN A MEDICAL CENTER
Autor (i): Daniel Boldureanu Gabriela Boldureanu Mihaela Mihai
JEL: M31, M39
Cuvinte cheie: marketing, marketing microenvironment, marketing macroenvironment, medical recovery
Abstract:
The current world crisis is an incentive for the intensification of marketing activities for many
companies. The analysis of the marketing environment represents the study of factors and forces, the
relationships between them and their potential effect on the company.
The article presents the particularities of the marketing environment within a medical center that
provides medical recovery services. The elements of the marketing microenvironment analyzed are: the
company, the suppliers, the clients, the intermediaries, the competition and stakeholders but also those of the
marketing macroenvironment: the demographic environment, the economic environment, the political-legislative
environment, the natural environment, the technological environment and the socio-cultural environment.
The current world crisis is an incentive for the intensification of marketing activities for many
companies. The analysis of the marketing environment represents the study of factors and forces, the
relationships between them and their potential effect on the company.
The article presents the particularities of the marketing environment within a medical center that
provides medical recovery services. The elements of the marketing microenvironment analyzed are: the
company, the suppliers, the clients, the intermediaries, the competition and stakeholders but also those of the
marketing macroenvironment: the demographic environment, the economic environment, the political-legislative
environment, the natural environment, the technological environment and the socio-cultural environment.
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