ANALYSIS OF THE MARKETING MIX IN A MEDICAL CENTER
Autor (i): Daniel Boldureanu Gabriela Boldureanu Mihaela Mihai
JEL: M31, M39
Cuvinte cheie: marketing, marketing mix, medical center, medical recovery
Abstract:
The international Covid 19 pandemic has fundamentally changed the activity of all
businesses. In this context, the importance of health industry and medical centers that offer
post-Covid medical recovery services has increased.
The article analyzes the marketing mix in a medical center. The components of the
marketing mix are extensively analyzed: the product mix, the price mix, the distribution mix
and the promotion mix.
Finally, a series of recommendations are offered to improve the activity within these
medical centers.
The international Covid 19 pandemic has fundamentally changed the activity of all
businesses. In this context, the importance of health industry and medical centers that offer
post-Covid medical recovery services has increased.
The article analyzes the marketing mix in a medical center. The components of the
marketing mix are extensively analyzed: the product mix, the price mix, the distribution mix
and the promotion mix.
Finally, a series of recommendations are offered to improve the activity within these
medical centers.
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