THERE IS MARKETING WITH A FLOWER
Autor (i): Elena, Enache Cristian, Morozan
JEL: L82
Cuvinte cheie: marketing, country brand, online, the peony flower
Abstract:
It is well known that the states of the world have the coat of arms, the flag, a dedicated day and the
national anthem as symbols and elements of national identity. But, less known is that they are joined by a floral
emblem, more precisely the national flower or state flower, adopted by law. The choice of that flower is
motivated by specific geographical, cultural, economic and social characteristics. Well-known are the tulip, as a
symbol of the Netherlands and Turkey, or the rose as a symbol of the USA and the lotus flower for India.
Recently, our country also declared the peony as its national flower.
It is well known that the states of the world have the coat of arms, the flag, a dedicated day and the
national anthem as symbols and elements of national identity. But, less known is that they are joined by a floral
emblem, more precisely the national flower or state flower, adopted by law. The choice of that flower is
motivated by specific geographical, cultural, economic and social characteristics. Well-known are the tulip, as a
symbol of the Netherlands and Turkey, or the rose as a symbol of the USA and the lotus flower for India.
Recently, our country also declared the peony as its national flower.
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